Search Engine Marketing is the process of leveraging online search engines to help identify potential customers. SEOgurus specializes in this.

Search Engine Marketing is unique in that in most other forms of marketing the information is pushed to the masses. Search engines work a little differently in that the masses request information from them. This simple fact is very important because we have now identified a potential customer every time someone submits a request for information. This is why Google, Yahoo, and Bing have created their entire business around a PPC business model.